Denmark's Olympic Wear

The Collection

Danish athletes have designed Denmark’s official Olympic and Paralympic wardrobes together with professional designers from Danish international fashion house BESTSELLER

It’s the third time running, BESTSELLER’s menswear brand JACK & JONES and womenswear brand VERO MODA are providing the official Olympic and Paralympic wardrobes for the Danish athletes.

The collection includes more than 100 different styles for men and women and covers all occasions during the Olympic and Paralympic Games with the exception of the actual competitions, where the athletes will be wearing their own outfits.

The Olympic and Paralympic collections consist of five main categories:

Caroline Wozniacki, tennis player

The complete Olympic collection

Opening ceremony

Outfits for the athletes when they enter as a united Danish team for the grand opening and closing ceremonies at the Estádio do Maracanã in Rio.


Formal wear for official occasions such as the official Danish reception with representatives from the Danish government and the Danish royal family.

Denmark wear

Red and white outfits to show “Denmark” in the stands when cheering for other athletes. This category also includes a range of active training wear.

Medal suit

Red and white medal suits to use on the podium at the medal ceremonies.


Casual outfits including jeans, shirts and skirts for everyday use in Rio.

Collaboration with athletes

The Olympic and Paralympic wardrobes are a result of a close collaboration with a number of Danish top athletes. During the design process, they have provided valuable input for the designers on the function and look of the clothes.

The Paralympic partnership is an extension of the Olympic partnership and the two collections share the same design. Having one joint collection for the Olympic and Paralympic teams also helps bring a sense of unity very vital for the athletes.

René Holten Poulsen, kayaker

Danish athletes who have contributed to the design process

Anne Lolk

Rower (LW2x – lightweight women’s double sculls)
Former kayaking World Champion
2012 Olympic 4th place

Rikke Møller Pedersen

Swimmer (100m and 200m breaststroke)
Multiple World and European Champion
Current 200m breast stroke world record holder

René Holten Poulsen

Kayaker (K1 500m and 1000m)
2015 double World Champion
Olympic silver medallist

Casper U. Mortensen

Handballer (left wing)
2013 world silver medallist
2014 European silver medallist

Ann Grete Nørgaard

Handballer (left wing)
2013 world bronze medallist

Louise Burgaard

Handballer (right back)
2013 world bronze medallist

Want to know more?

  • Follow the Olympic and Paralympic collections behind the scenes on Instagram via @denmarkolympicwear
  • Look for the clothing in the streets of Rio during the Olympics or visit the Danish Olympic Pavilion “Heart of Denmark” at Ipanema Beach to get a small insight into the design process.
  • In Denmark, Olympic fans will be able to buy parts of the collection in the months leading up to the Olympics in 2016.
  • For more information, please contact BESTSELLER Corporate Communication, or visit
Mikkel Hansen, handballer
Rikke Møller Pedersen, swimmer and Daniel Wagner Jørgensen, sprinter and long jumper

About Bestseller

BESTSELLER is a family-owned clothing and accessories company founded in Denmark in 1975, providing affordable fashion for women, men, teenagers and children under brands such as JACK & JONES, NAME IT, ONLY, VILA, PIECES, SELECTED, VERO MODA, Y.A.S and more.

Products are available online and in approx. 3,000 branded chain stores and 15,000 multibrand and department stores across Europe, the Middle East, North and South America, Australia and India.

BESTSELLER has recently entered the South American market with an international office in Uruguay. So far, a selected number of brands and products are available through wholesalers in Uruguay, Chile, Mexico, Peru, Costa Rica, Guatemala and El Salvador with further plans for expansion on the continent.